Inside spin the dark underbelly of the PR industry

Burton, Bob 1959- (Author).

Summary: Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.

Record details

ISBN: 9781741762433 (electronic bk.)
ISBN: 174176243X (electronic bk.)
Physical Description: electronic resource
remote
1 online resource.
Publisher: Crows Nest, NSW : Allen & Unwin, 2007.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Part title; About the author; Title page; Contents; Introduction; 1 Invisible PR; 2 Food fights; 3 Pushing drugs; 4 Killing them softly; 5 Battle tanks; 6 Toxic PR; 7 When corporations want to cuddle; 8 Governing with spin; 9 It takes two to tango; 10 Spinbusters; Whistleblowers; Acknowledgements; Notes; Recommended reading; Index; The Iremonger Award;
System Details Note:	Requires OverDrive Media Console
Source of Description Note:	Description based on print version record.