E-book
The age of persuasion : how marketing ate our culture
Record details
- ISBN: 9780307373113 (electronic bk.)
- ISBN: 0307373118 (electronic bk.)
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Physical Description:
remote
1 online resource (xxvii, 324 pages) - Publisher: Toronto : Knopf Canada, [2009]
- Copyright: ©2009
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 301-303) and index. |
| Formatted Contents Note: | Me, we -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. |
| Source of Description Note: | Description based on print version record. |
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| Genre: | Electronic books. |
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Electronic resources
Terry OâReilly is the award-winning co-founder of Pirate Radio and Television in Toronto and New York. Together with Mike Tennant he created the CBC Radio series OâReilly on Advertising and The Age of Persuasion.
