Media innovation and entrepreneurship

Ferrier, Michelle, (editor.). Mays, Elizabeth, (editor.). Rebus Community, (issuing body.). BCcampus, (distributor.).

Summary: "This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges"--BC Campus website.

Record details

ISBN: 9781989014004
ISBN: 9781989014011
Physical Description: 1 online resource (xvi, 376 pages) : chiefly colour illustrations
remote
Publisher: [Montreal, Quebec] : Rebus Community, 2017-
Distributor: [Victoria] : BCcampus

Content descriptions

General Note:	Media Innovation and Entrepreneurship Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Bibliography, etc. Note:	Includes bibliographical references.
Formatted Contents Note:	Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.
System Details Note:	Mode of access: World Wide Web.
Source of Description Note:	This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. Online version, 2017; title from PDF (viewed on February 5, 2018).