E-book
The age of persuasion : how marketing ate our culture
Record details
- ISBN: 9780307373113 (electronic bk.)
- ISBN: 0307373118 (electronic bk.)
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Physical Description:
remote
1 online resource (xxvii, 324 pages) - Publisher: Toronto : Knopf Canada, [2009]
- Copyright: ©2009
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 301-303) and index. |
| Formatted Contents Note: | Me, we -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. |
| Source of Description Note: | Description based on print version record. |
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| Genre: | Electronic books. |
Other Formats and Editions
Electronic resources
- Random House, Inc.
The ad men behind CBC Radioâs The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.
Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining â and eye-opening â insiderâs look at the ever-expanding world of marketing.
The Age of Persuasion is for those who say âadvertising doesnât work on meâ as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry OâReilly and Mike Tennant tell the fascinating story of how modern marketing came of age â from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
